Come hang out.
nolleo (놀러) means "come hang out" in Korean. It is what you say to a friend when the door is always open. We are a London based KPOP store bringing official albums, photocards and merch from Seoul to fans across the UK, checked and packed by hand.
The o is a loop line.
Seoul Subway Line 2 is a green loop line. It never really ends, so you can always ride it back. That is the first o in our name: not a shop you visit once, but a place you come back to every time a new album drops. It is also a circle of fans, gathered around the music they love.
The dot is your stop.
The small dot on the o is a station. Out of every artist and every release, it marks the moment you get off at your bias. On dark backgrounds it glows mint, like a lightstick in a concert hall.
From Seoul to your door.
The first o carries the line and the station: the journey starts in Seoul. The last o is a clean circle: your parcel has arrived, right at your door in the UK.
Small letters, open doors.
"놀러" is a casual word between friends, so our name is written in small, rounded letters. Friendly, simple and easy to walk into.
Green and mint.
Deep green for Line 2 and for Seoul. Mint for the moment that matters most: your stop.
The o is a loop line. The dot is your stop.
Seoul to London, one stop at a time.